Wroxham is considered to be, and has been called, the capital of the Norfolk Broads, and is where boating holidays started in the late 1800's. It has become quite commercialised over the years with hotels, tea rooms and gift shops springing up near the river to attract holidaymakers to the village. 

Wroxham Bridge is a semi-circular road bridge and has only 7ft 3in headroom at average high water. The bridge is probably the most difficult to navigate after Potter Heigham Bridge, like at Potter Heigham there is now a Bridge Pilot for those skippers not wishing to take their boats through the bridge. The new footbridge is currently being erected (March 2002) and will provide locals and visitors access to both sides of the river.

The left bank of the river is actually Hoveton St John, Wroxham being on the right, but they have both come to be known as Wroxham. There is a good range of shops here, but the most famous is Roys of Wroxham, probably the largest village store in the country. It is open seven days a week, and even has a McDonalds in store as well as a cafeteria of its own.  
Please visit their site on www.roys.co.uk 

Downstream of the bridge the river opens up, with the Hotel Wroxham and many boatyards on the left and an attractive development of holiday homes and apartments on the right. A little further on thatched cottages and lodges line the banks, long gardens sweep down to the waters edge, large houses can just be glimpsed through the trees. Swans, Geese, Mallards and even Gulls often gather here, tempted by tasty tidbits thrown from passing boats. Soon the trees close in and Wroxham is left behind as the River Bure meanders along to to the next pretty village of Horning.

The section of river from Wroxham to Horning is one of the most attractive and congested, with nearly a thousand craft a day cruising along it during high season. There are beautiful riverside properties to see with their gardens winding down to the river.  Just under two miles from Wroxham is the broad of the same name, the entrance to it being on the right bank.